Keep the content
on the platform.
MPA TPN-aligned content security, DRM and player-stack pentesting, account-takeover defence at concurrent-stream scale, ad-tech supply-chain review and COPPA / GDPR / DPDP mapping for streaming, OTT, gaming and broadcast operators trying to protect pre-release windows, ARPU and ad revenue at the same time.
Pain points media & entertainment CISOs raise on the scoping call
DRM bypass and pre-release piracy
Widevine L3 leakage, FairPlay persistent-license abuse, HDCP downgrade on the manifest, clear-key fallback left enabled in staging that the CDN nevertheless serves. Pre-release Source / WEB-DL leaks remain the single most reputationally damaging incident class in the studio supply chain.
Credential stuffing and account sharing
Breach-corpus replay against subscriber logins, concurrent-stream enforcement bypass, household-sharing detection evaded, gift-subscription resale on credential marketplaces. ARPU leakage that the fraud dashboard does not see and that finance treats as 'churn.'
Ad fraud and SIVT
Bot-driven impressions, app-bundle-ID and domain spoofing, header-bidding wrapper abuse, viewability and geo manipulation. MRC accreditation pressure on the sell-side and brand-safety pressure on the buy-side. Direct revenue impact, not theoretical.
Content leak via third-party post-production
VFX, dub, localisation and trailer-house vendors each holding pre-release assets on file-transfer platforms, review-and-approval portals, render farms and SaaS dailies players. The TPN audit catches the controls; the pentest catches the bypasses.
Ad-tech SDK supply-chain compromise
A single malicious or compromised third-party SDK on the player or app inherits the full network and storage permissions of the host. The 2019 / 2020 / 2024 incidents involving compromised analytics, attribution and ad SDKs all followed this pattern. The risk is not theoretical; the inventory is rarely current.
Kids-content compliance under FTC 2025 + DPDP
COPPA 2025 amendments tightened verifiable parental consent, retention and third-party-disclosure obligations. DPDP Rules 2025 prohibit behavioural tracking and targeted advertising to children. The ad and analytics tag stack rarely matches the consent posture the privacy team believes is in force.
Compliance frameworks the engagement maps to
MPA TPN — Trusted Partner Network
link ↗MPA Content Security Best Practices plus the TPN Application & Cloud Security Guidelines. TPN-Blue (self-reported) and TPN-Gold (assessor-validated) tiers; studio onboarding requirements increasingly insist on Gold for any vendor touching pre-release content. AxVeil delivers a TPN-mapped technical assessment alongside a TPN-Authorised assessor where Gold is required.
FTC Act Section 5 + 2024 Click-to-Cancel rule (vacated, FTC 2025 successor guidance)
link ↗Unfairness and deception standards on subscription, billing, dark-patterns and cancellation flows. Even after the Eighth Circuit's 2024 vacatur of the original Click-to-Cancel rule, the FTC has continued enforcement against negative-option dark patterns under existing Section 5 and ROSCA authority. The engagement walks the signup-to-cancel funnel against current FTC guidance.
COPPA (US) + FTC 2025 amendments
link ↗Children's Online Privacy Protection Rule. The FTC's 2025 final amendments tightened verifiable parental consent, expanded the definition of personal information, capped data-retention duration and imposed new third-party-disclosure obligations. Applies to any service directed to under-13 audiences or with actual knowledge of under-13 users.
EU GDPR + UK ICO Age-Appropriate Design Code
link ↗Articles 5, 6, 7, 8, 25 and 32 across subscriber, viewer and shopper data. The ICO Children's Code applies to any UK-accessible service likely to be used by children — default high-privacy settings, no behavioural advertising to children, data minimisation in player telemetry.
India DPDP Act 2023 + DPDP Rules 2025
link ↗Personal data of Indian-resident viewers brings the operator in scope as a Data Fiduciary. The 2025 Rules prohibit behavioural tracking and targeted advertising to children, impose verifiable parental consent and require breach notification to the Data Protection Board within prescribed timelines. Applied to the OTT, gaming and broadcast data flow.
PCI DSS v4.0.1 — subscription billing path
link ↗Mandatory from 31 March 2024; future-dated requirements live from 31 March 2025. Most OTT operators outsource the card flow to a tokeniser and operate under SAQ-A or SAQ-A-EP. The engagement validates the SAQ-A scoping assumptions, the 6.4.3 payment-page script management and 11.6.1 tamper-detection coverage on the subscribe / upgrade / gift-card pages.
IAB Tech Lab supply-chain standards
link ↗ads.txt, app-ads.txt, sellers.json and the OpenRTB 2.6 SupplyChain object. MRC measurement guidelines on SIVT detection and invalid-traffic filtration. These define the technical baseline a sell-side or buy-side platform is expected to meet to constrain spoofed inventory and demonstrate brand-safety posture.
Sample attack scenarios exercised
Three scenarios from a typical streaming and ad-tech engagement, drawn from the public-record leak patterns, the credential-stuffing economy and the modern third-party-SDK supply-chain compromise toolkit.
Case study
Top-10 regional OTT operator, multi-territory subscriber base, AVOD + SVOD + TVOD revenue mix. Eight-week engagement covering the web, iOS, Android, Roku and Fire TV player stack, the license-server policy logic, the subscriber and entitlement APIs, the ad-tech SDK inventory and the cloud control plane backing the CDN origin and encoder farm. Findings: Widevine L3 reachable on three hardware-L1-required release windows, HDCP-1.4 manifest variants surfaced under specific UA strings, 19 third-party SDKs on the mobile player builds (seven undeclared in the privacy-policy disclosure), credential-stuffing simulation projecting ~6.8% of monthly active sessions originating from breach-corpus replay.
Outcome: License-server policy tightened to enforce hardware-L1 on the pre-release window with measured manifest-variant gating; HDCP-2.2 enforced; mobile SDK inventory reduced from 19 to 11 with publish-pipeline integrity controls on the remaining vendors; bot-management vendor re-tuned with concurrent-stream enforcement at the license-server layer. Quarter-on-quarter ARPU recovery on the previously credential-stuffed cohort measured at the high single-digit percentage range.
Full redacted report and reference call available under mutual NDA. Request via the scoping form →
Related work
Frequently asked questions
Is the MPA Trusted Partner Network (TPN) assessment a pentest, or something else?+
TPN is a content-security programme run by the Motion Picture Association and the Content Delivery & Security Association — closer to an ISO 27001-style controls audit than a penetration test, but it has a strong technical-testing component. The current programme uses the TPN Content Security Best Practices (MPA Common Guidelines plus the Application & Cloud Security Guidelines that landed alongside TPN+) and a self-reporting platform with a TPN-Assessed badge for vendors who pass an independent assessor review. Studios increasingly require either a TPN-Blue (self-attested) or TPN-Gold (assessor-validated) posture before approving a vendor for pre-release content. AxVeil runs the application and cloud pentest aligned to the TPN Application & Cloud Security Guidelines, hands back a TPN-mapped report and works alongside a TPN-Authorised assessor where the studio mandates Gold.
How seriously should we test DRM if Widevine/FairPlay/PlayReady are already in the player?+
Seriously enough that downgrade and policy-misconfiguration findings remain the dominant root cause of pre-release leaks. The common failure modes are: license-server policies allowing L3 (software-only Widevine) on a stream that should require L1 (hardware-backed), HDCP enforcement disabled or downgraded to v1.4 in the manifest, robustness rules not enforced on iOS/Android (FairPlay key-rotation interval too long, persistent license TTL excessive), missing watermarking on the L3 fallback path, and clear-key fallback left enabled in non-production environments that the CDN nevertheless serves. The pentest exercises every player, every device class (browser, native iOS, native Android, smart-TV / Roku / Fire TV / tvOS / webOS / Tizen, Chromecast) and every fallback path, then walks the license-server policy logic against the studio's release-window requirements.
Account sharing and credential stuffing are eating ARPU. What does the engagement do about it?+
Three layers. First, the login, account-recovery and concurrent-session surfaces — rate limiting per IP, per email, per device fingerprint, per ASN; concurrent-stream enforcement at the manifest and license-server layer; geo-velocity heuristics; MFA enrolment friction on suspicious sessions. Second, the bot-management layer (Akamai, Cloudflare, DataDome, HUMAN, Imperva, Kasada) exercised against the modern bypass kit — residential-proxy networks, CAPTCHA-solving APIs, headless-browser fingerprint randomisation, mobile-app reverse-engineered tokens. Third, the credential-marketplace blast radius — gift-subscription transfer, stored-payment abuse, churn-prediction signal leakage. The OWASP Automated Threat Handbook (OAT-008 credential stuffing, OAT-007 credential cracking, OAT-019 account creation) is the structural reference. The report quantifies estimated ARPU recovery per control rolled out.
Our revenue depends on ad-tech. How do you test the third-party SDK and tag stack?+
Ad-tech is the supply-chain attack surface in modern media — every SDK on the player or app and every tag on the web property is a third-party trust delegation. The engagement runs four workstreams. (1) SDK inventory across iOS, Android, smart-TV and web — version, vendor, permissions requested, network destinations, on-device behaviour against a residential-proxy capture. (2) ads.txt, app-ads.txt and sellers.json conformance plus SupplyChain object validation per OpenRTB 2.6 / IAB Tech Lab spec, to constrain spoofed inventory. (3) SIVT (sophisticated invalid traffic) signal review against MRC accreditation expectations — bot-driven impressions, domain-spoofing, app-bundle-ID spoofing, geo and viewability fraud. (4) Header-bidding wrapper and prebid configuration review — same-origin tag injection, lazy-load timing abuse, demand-partner script integrity. Findings are mapped to the IAB Tech Lab supply-chain standards and to the relevant MRC measurement guidelines.
We sell into US, EU and India with kids and adult content. Which privacy regimes drive scope?+
COPPA (US Children's Online Privacy Protection Rule, with the FTC's 2025 amendments tightening verifiable parental consent, retention and third-party-disclosure obligations) for any service directed to under-13 audiences or where actual knowledge of an under-13 user exists. EU GDPR plus the UK GDPR, with the ICO Age-Appropriate Design Code (Children's Code) for any service likely to be accessed by children in the UK. India DPDP Act 2023 plus the 2025 Rules, which prohibit behavioural tracking and targeted advertising to children and impose verifiable parental consent. FTC Act Section 5 unfairness and deception standards for the US adult-audience services, including the FTC's 2024 amplified focus on dark patterns in subscription-cancellation flows. PCI DSS v4.0.1 for any direct card handling in the subscription billing flow (most operators outsource to a tokeniser and stay SAQ-A, but the engagement validates that the SAQ-A assumptions actually hold).
Scope a media & entertainment engagement
Send the player platforms in scope (web / iOS / Android / smart-TV / console), the DRM mix (Widevine / FairPlay / PlayReady), the studio TPN posture you operate under, the ad-tech stack (SSP, DSP, header-bidding wrapper) and the territories you stream into. We respond with a fixed-fee proposal, a TPN-mapped sample appendix and a redacted report from a comparable engagement under NDA.
Request a scoping call →